The Equals Money team recognised the opportunities to be gained from building brand awareness through a trusted industry association, such as The Payments Association (TPA). They believed that membership would open the door to new networking opportunities with their peers, allowing Equals to formalise existing relationships and make new connections.
They understood that being a member of TPA would also offer a conduit to broader industry conversations and Government lobbying activity as well as access to roundtable discussions on policy and innovation.