Mike Adams OBE is at the forefront of helping businesses to change the conversation about disability. He is the Founder and Creator of Purple, Purple Tuesday and EnableAll which connects the £274 billion Purple Pound ($13 trillion worldwide) with organisations on their disability inclusive journey. Mike believes making disability both a commercial and social common sense issue is the best way of driving a better experience for both disabled consumers and current and potential disabled employers. Getting accessibility right is also a win win for business.
The Purple Tuesday celebration in November 2023 had an audience reach of 29.4 million and achieved #1 status on social media.
EnableAll is the most accessible e-commerce marketplace in the world.
In 2012 Mike received an OBE for his services to disabled people.