In association with

Supported by

David Sandström

Chief Marketing Officer
Klarna

David currently serves as Chief Marketing Officer at Klarna and is a member of the company’s executive management team. David joined Klarna in 2017 where he led the fintech company through an extensive brand transformation, from one of many financial institutions that held a “trustworthy blue” look and feel, to a consumer lifestyle brand, shopping platform meld with a fully licensed bank, all with a hot pink edge. He is responsible for everything related to consumer growth, design, marketing, brand, communications and sustainability. During his time so far at Klarna, David has overseen several pioneering marketing campaigns inserting the brand into pop culture discussions and garnered international attention; from working with high profile celebrities such as Lady Gaga, Snoop Dogg, A$AP Rocky, Paris Hilton and – most recently – Shaquille O’Neal.

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