Alona Shevtsova is an entrepreneur specializing in fintech, transactional payments, and business operations. She controls SMARTFLOW PAYMENTS LIMITED, where Sends is a trade name of SMARTFLOW PAYMENTS LIMITED. With extensive experience managing companies in software development, computer systems, and information technologies, Alona has driven successful partnerships with global leaders such as Mastercard, Visa, Apple Pay, Google Pay, Garmin Pay, China Union Pay, etc.
Since the Russian invasion of Ukraine in 2022, Alona has played a crucial role in ensuring the resilience and efficiency of Ukraine’s banking and payment systems, securing local and global payment flows. For these achievements, she has received awards from USAID, Mastercard, and the Ukrainian government. With a strong foundation in Ukraine’s financial market, she is leading SMARTFLOW PAYMENTS LIMITED in expanding operations to the United Kingdom and Europe, unlocking new opportunities for technological growth in the financial sector.